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Higher Education
Faculty of Arts, Education and Human Development
School of Communication, Culture and Languages
Campus St Albans.
Prerequisite(s) Completion of years one and two of the Bachelor of Communication.
Corequisite(s) Usually ACY3004 Career Development for Communication Professionals.
Content The purpose of this first semester project unit is to develop a project concept, partnership and plan. The ways that these are developed will vary with the student's specialisation, interests and career orientation. Students will work with a tutor who is expert in their field of specialisation. Projects may be developed in specialised groups or interdisciplinary groups. In developing this project students are expected to utilise their learning throughout the course in their core and specialist areas. Where a group of students and their tutor identifies an area that requires new specialist knowledge, intensive learning modules will be developed to meet this need. Students are encouraged to assist each other, and working groups will be established to support student collaboration. The work undertaken can be creative and/or commercial.
Learning Outcomes On successful completion of this unit, students are expected to be able to: Evaluate challenges affecting practical and creative production;Identify issues and propose solutions in working with external clients and partners;Utilise skills developed in interdisciplinary teamwork;Develop and apply new ways of integrating knowledge;Present and advocate, in written and oral formats, a project concept and plan for development and production.
Required Reading Lock, D 2007, Project management, 9th edn, Gower Publishing. Communication Graduating Project Manual and Reader.
Recommended Reading England, E & Finney, A 2007, Managing interactive media: project management for web and digital media, Addison Wesley.
Class Contact Two hours per week for one semester comprising a two-hour workshop or equivalent.
Assessment Specialised industry context report (written and oral presentation/workshop) 15%; Blog participation and journal 20%; Concept pitch (oral presentation) 15%; Project documentation (this will vary depending upon the project and specialisation) 50%. (Equivalent to 3000 words).
Placement Students will work within a clearly developed contract with the organisation commissioning or sponsoring their group project.
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