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BGP6513 - BUSINESS RESEARCH METHODS

Higher Education
Faculty of Business and Law
Victoria Graduate School of Business
Campus City Flinders, SIC-Singapore, Sunway-Malaysia, Jiaotong-China, AHC-Bangladesh.
Prerequisite(s) Nil.
Content The unit of study aim is to equip students with an understanding of Business Research Methods in order to equip them with the necessary skills for completion of their minor thesis. On completion of the unit of study, students would be able to be more conversant with the major principles involved in planning and executing research projects, conceptualise a research problem and contextualise it within a body of theory, operationalise concepts to test theoretical conceptualisations, have knowledge in developing and/or selecting appropriate measurement instruments for data collection, know various procedures in collection and analysis of data and acquire skills in report writing and dissemination of findings.
Required Reading To be advised by lecturer
Recommended Reading To be advised by lecturer.
Class Contact Equivalent to thirty-six hours per semester normally to be delivered as a combination of lecture, seminar, tutorial and or/workshop or a delivery mode as approved by the Faculty of Business and Law. Unit of study equal to 12 credit points.
Assessment Examination, 40%; Research methods project report, 40%; Class Participation, 10%; Class presentation, 10%.

Page Last Updated : 09/04/2008

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