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Higher Education
Faculty of Arts, Education and Human Development
School of Human Movement, Recreation and Performance
Bachelor of Sport and Recreation Management/Bachelor of Business Marketing.
Course Code ABRK
Campus Footscray Park
Introduction
The double degree in Sport and Recreation Management and Business Marketing provides students with a sound knowledge and critical appreciation of the structure and practices of the Australian sport and recreation industry and the skills and understandings of business principles and marketing skills. The degree educates sport and recreation managers with a particular emphasis on marketing skills.
Course Objectives
The objectives of the course are to produce graduates with:
a sound knowledge of the structure and practices of the Australian sport and recreation industry;
a range of vocational skills that can be used to manage and market a variety of sport and recreation organisations and meet the needs of members, players, staff, sponsors and other significant stakeholders;
skills in marketing that can be applied in a diversity of service delivery settings, especially the sport and recreation industry;
an ability to work independently, ethically and professionally in sporting clubs, state and national sporting and recreation agencies, leisure centres, sport stadium and major events facilities, community service organisations and sport management consultancies; and
an ability to adapt to the changing needs of the sport and recreation industry, commerce and community, as well as the ability to take a leadership roles in promoting institutional and social change with social justice initiatives.
Course Duration
The course is offered over four years on a full-time basis or part-time equivalent.
Course Requirements
Students will be expected to complete all the core units of the course as listed in the course structure. Students will also be able to choose a number of elective units from any course of study.
Course Structure
Year 1
Semester 1
| | | Credit Point | EFTSL | SC Band | | | AHS1100 | INTRODUCTION TO SPORT AND RECREATION | 12 | 0.1250 | 1 |
| AHS1111 | SPORT HISTORY AND CULTURE | 12 | 0.1250 | 1 |
| BHO1171 | INTRODUCTION TO MARKETING | 12 | 0.1250 | 3 |
| BLO1105 | BUSINESS LAW | 12 | 0.1250 | 1 |
Semester 2
| | | Credit Point | EFTSL | SC Band | | | AHS7045 | SPORT AND THE MEDIA | 12 | 0.1250 | 1 |
| BCO1102 | INFORMATION SYSTEMS FOR BUSINESS | 12 | 0.1250 | 2 |
| BEO1106 | BUSINESS STATISTICS | 12 | 0.1250 | 3 |
| BMO1102 | MANAGEMENT AND ORGANISATION BEHAVIOUR | 12 | 0.1250 | 3 |
Year 2
Semester 1
| | | Credit Point | EFTSL | SC Band | | | AHS1200 | SPORT AND RECREATION MANAGEMENT | 12 | 0.1250 | 1 |
| AHS1207 | SPORT AND RECREATION CAREER DEVELOPMENT 1 | 12 | 0.1250 | 1 |
| BFP1001 | PROFESSIONAL DEVELOPMENT 1 | 12 | 0.1250 | 3 |
| BHO2285 | MARKETING RESEARCH | 12 | 0.1250 | 3 |
Semester 2
| | | Credit Point | EFTSL | SC Band | | | AHS1107 | SPORT, LEISURE AND SOCIETY | 12 | 0.1250 | 1 |
| AHS2111 | SPORT SPONSORSHIP | 12 | 0.1250 | 2 |
| AHS2300 | EVENT MANAGEMENT IN SPORT AND RECREATION | 12 | 0.1250 | 1 |
| AHS3503 | LEGAL ISSUES IN SPORT AND RECREATION | 12 | 0.1250 | 1 |
Year 3
Semester 1
| | | Credit Point | EFTSL | SC Band | | | AHS3114 | SPORT AND RECREATION FACILITY MANAGEMENT | 12 | 0.1250 | 1 |
| BEO1105 | ECONOMIC PRINCIPLES | 12 | 0.1250 | 3 |
| BEO3201 | DISTRIBUTION MANAGEMENT AND OPERATIONS | 12 | 0.1250 | 3 |
| BHO2258 | PRODUCT AND BRAND MANAGEMENT | 12 | 0.1250 | 3 |
Semester 2
| | | Credit Point | EFTSL | SC Band | | | AHS3113 | ETHICS AND SOCIAL POLICY IN SPORT | 12 | 0.1250 | 1 |
| BFP2001 | PROFESSIONAL DEVELOPMENT 2 | 12 | 0.1250 | 3 |
| BHO2434 | CONSUMER BEHAVIOUR | 12 | 0.1250 | 3 |
Sport Elective 1
Year 4
Semester 1
| | | Credit Point | EFTSL | SC Band | | | AHS3505 | SPORT RECREATION AND SUSTAINABILITY | 12 | 0.1250 | 1 |
| BAO1101 | ACCOUNTING FOR DECISION MAKING | 12 | 0.1250 | 3 |
| BHO2257 | ADVERTISING AND MARKETING COMMUNICATIONS | 12 | 0.1250 | 3 |
| BHO3254 | ADVANCED MARKETING RESEARCH | 12 | 0.1250 | 3 |
Semester 2
| | | Credit Point | EFTSL | SC Band | | | AHS3600 | SPORT AND RECREATION CAREER DEVELOPMENT | 12 | 0.1250 | 1 |
| AHS7058 | SPORT INDUSTRY DEVELOPMENT PROGRAM | 12 | 0.1250 | 2 |
| BHO3435 | MARKETING PLANNING AND STRATEGY | 12 | 0.1250 | 3 |
Sport Elective 2
Career Prospects
Graduates from the double degree in Sport and Recreation Management / Business Marketing course will be prepared to undertake professional responsibilities for both sport and recreation agencies as well as general marketing operations. Graduates will find work as a manager or administrator in professional sport and recreation clubs, state and national sport and recreation agencies, leisure centres, stadiums and facilities, community service organisations, all levels of government sport and recreation services, commercial sport and recreation services, and sports management consultancies.
Admission Requirements Prerequisites: Units 3 and 4 - a study score of at least 20 in English (any). Selection mode: CY12: ENTER and two stage process with a middle-band of approximately 20%. NONY12: Academic record, possible interview if required.
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